The way video is being watched and monetised is changing. This is the first thing that stands out as the penetration of smart TVs continues to rise.
The IPL, with an estimated brand value of $8.4 billion, continues to attract the world's top players and coaches.
Disney-Star is positioning IPL as a "big-screen experience" where families and friends can come together over a game of cricket, much the way football is consumed in Europe and other parts of the world.
Sony India and Zee Entertainment Enterprises (ZEEL) have agreed to sell three Hindi channels--Big Magic, Zee Action and Zee Classic--to address anti-competition concerns arising out of their proposed merger. The broadcasters submitted their proposal to the Competition Commission of India (CCI), which gave a conditional approval on October 4. On Wednesday, the CCI made public its detailed 58-page order, specifying the channels that would be dropped.
In terms of viewership, the IPL even outperformed some of the pay-per-view matches of the Premier League in Britain.
The Indian Premier League is not only one of the world's most lucrative annual sporting properties but also among the most durable, with not even the lengthening shadow of the COVID-19 pandemic apparently able to stop the Twenty20 juggernaut.
Will the warning shots from giants like Unilever and P&G break digital growth?
A record audience of more than 3.5 billion people watched this year's World Cup in Russia, with the final between France and Croatia attracting 1.12 billion viewers, world soccer's governing body said on Friday.
The live viewership of the Test played between June 18 and 23 touched 130.6 million across 89 territories.
According to Nielsen India online viewership has doubled since 2011.
'Besides Ayodhya, the BJP lost in nine other constituencies with a Ramayana imprint; it tasted success only in Thrissur.' 'In Rameswaram, K Navaskani of the Indian Union Muslim League won with a 44% voteshare in a 84% Hindu constituency.' 'In the 21 seats in the Ayodhya and Varanasi regions, both crucial to the Hindutva project, the BJP won just 7.' 'It won just 3 out of 12 seats around Modi's constituency,' points out Krishna Prasad.
The Mumbai bench of the National Company Law Tribunal (NCLT) on Wednesday directed Zee Entertainment to convene a shareholders' meet on October 14 for approving the merger with Culver Max Entertainment (formerly Sony Pictures Network). The order, passed on August 24, but uploaded to the bourses on Wednesday, comes close on the heels of the Competition Commission of India (CCI)'s observation that the $10-billion merger could hurt competition and that greater scrutiny of the deal was needed. "This Tribunal hereby directs that a meeting of the equity shareholders of the applicant company (Zee) be convened and held on Friday, October 14, 2022 at 4 p.m. for the purpose of considering, and if thought fit, approving the proposed scheme," the NCLT order read.
Assume Voot, JioCinema and Disney+ Hotstar are merged into one entertainment app, and you have a streaming service with more than 233 million unique visitors. That is a reach just under half of India's largest streaming app: YouTube. 'This level of consolidation does not exist even in the US.'
'Advertising this season will help IPL surpass $550 million in ad revenues, across digital and pay TV.' 'It should still represent a steep loss against annualised 2023-2027 IPL rights fees of $1.2 billion.'
Unlike Asia's other populous giant China, India have never made much of a splash at the Olympics, their seven-medal haul at the Tokyo Games a record for the nation. Adding cricket to the Olympic programme -- as is expected for the 2028 Los Angeles Games -- could help boost the tally.
IPL's media rights auction witnessed a robust bidding for TV and Digital rights of the Indian sub-continent with the valuation being earmarked at more than a whopping Rs 100 crore per match.
'They are expecting a larger viewership for Dhamaka than any of the fictional Indian content on the major OTT platforms so far.'
Broadcasting and digital companies are ready to join the country's biggest ever auction of sports rights next year.
Urvi Malvania reveals STAR India's big plans for IPL-11.
Elon Musk's decision to drop the idea of acquiring Twitter over purported under-reporting of fake accounts due to the use of bots has opened a can of worms on what is a growing and crucial problem - advertisers who put in money based on these falsified numbers (which is the mainstay revenue of these platforms) are making losses; they are paying for bots in the guise of viewers. mFilterIt - a global digital and advertising (ad) fraud detection and protection company in India - says search engines like Google have the lowest average ad fraud rate of 10-12 per cent, based on the inference arrived at while working with clients that use these platforms. This means 10-12 per cent of the ad viewership is generated by machines.
'Through the year, we heard many talk about the increasing time spent on digital. But 93% of all video consumption happens on TV,' points out Partho Dasgupta, CEO, BARC India.
If you were one of those waiting for the entire fourth season of Succession to drop so that you could binge-watch it over a weekend, you have missed the train.
Contracted and domestic Indian players are not allowed to participate in any other T20 leagues except the IPL, and it remains a contentious issue.
'In the next five years both online and TV viewership will grow and complement each other.'
Small and big advertisers are making their presence felt this year far more than they did earlier, bringing a smile to the faces of the tournament's organisers and partners.
The four south Indian languages grew by 7% while regional languages within the Hindi speaking markets (such as Bhojpuri, Bangla, Marathi, etc) grew by 26%.
The Centre on Monday blocked 16 YouTube channels, including six operating from Pakistan, and a Facebook account for spreading disinformation related to India's national security, foreign relations and public order, according to an official statement.
Buoyed by increased viewership and a relatively controversy-free tournament, the Indian Premier League (IPL) has seen a spike in its brand valuation to $5.3 billion after the 10th edition, according to global valuation and corporate finance advisor Duff & Phelps.
Zee and Star, the two largest media companies in India, are undergoing some radical ownership changes. What could it mean? Vanita Kohli Khandekar attempts an answer.
Hero ISL received, in its third edition, a total viewership of 216 million as compared to around 207 million last year. One of the highlights of the season was the sharp increase in rural India viewership registering a cumulative figure of 101 million, indicating the widespread appeal of the sport.
The surround shows and highlights around the IPL have contributed to 144 million in incremental reach for this year's telecast.
'Expectations do not intimidate me. In fact, they strengthen me.'
Dangal's and Shemaroo's entry shows there is ad-supported gold at the bottom of the Indian consumer pyramid if you can keep the costs low.
95 per cent of advertising inventory has been sold on television and 18 on-air sponsors have been signed up so far, the highest for any season.
'In the lockdown, family viewing became even more important.' 'Kids saw adult content and adults saw a lot of kids content.' 'The audience is no longer just the housewife, but the whole family.'
For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.
The government on Thursday announced new rules to curb misuse of social media platforms, as it mandated firms to appoint grievance officer, disclose the first originator of the mischievous information and remove, within 24 hours, content depicting nudity or morphed pictures of women.
Star earned ad revenues of around Rs 30 billion during last year's IPL. Whether it hits last year's figure will depend on how the economy picks up during the festival season.
Also plan to charge a premium on advertising.
Their number is dwindling, but single-screens believe they have a place in the entertainment space
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